Behind the speed limit of Baidu’s online disk: a member can earn about 100 yuan?
Recently, the developers of Pandownload, a software that can crack the download speed limit of Baidu’s network disk, have been caught, which has caused many netizens to convert this and exposed the problems in the network disk and download related industries to the public’s vision.Sauna, Yeenet tested the mainstream network disks on the surface of the city from April 20 to 27. It was found that the current network disk operators all adopt the operation mode of charging storage space, and all of them regard download speed as the focus of publicity. Baidu onlyThe disk adopts a mode of operation that provides a large amount of storage space for free but limits download speed.Why are many users dissatisfied but Baidu’s network disk still has a speed limit?In addition to Baidu network disk, what options do users have?How does a network disk make money?How to improve user experience?”The problem with the existing network disk industry is that domestic network disks initially compete for free, which makes it difficult for users to accept the habit of charging. However, for network disk enterprises, storage space is a hard cost. If the network disk has tens of millions of usersQuantity, storage costs may reach 200 million to 300 million, so there is a contradiction.Wang Mengxuan, an analyst at iResearch, told the sauna and Yewang.Why is the Baidu network disk cracker caught controversy?The download is unlimited and free, but it is illegal. On April 15, the Yangzhou cyber police publicly released a “net war report”, saying that pandownload software can break through the official settings of Baidu network disk with non-member permissions to achieve high-speed download.Invaded and illegally controlled computer information system programs and tools, and therefore arrested its developers.According to the police report, the developer rented a web server for update and maintenance and released a collection code for accepting donations. At the same time, he established a QQ group, received a group entry fee ranging from 1 to 10 yuan to the group members, and stopped the illegal illegal profits.More than ten thousand yuan.Such a report has caused too many netizens to “condemn” Baidu’s network disk.Why is the arrest of the cracker of the network disk causing some netizens’ preliminary?In fact, the cracked version partially meets the needs of netizens.Some netizens called the developer of pandownload a “hero”. “No matter how fast the home network is, the download speed of Baidu’s network disk is always only tens of KB. After the file is uploaded, it can be downloaded all day, and the membership fee is changed.速度快，不限速，而且软件完全免费，只依靠网友捐献维持运营，是‘良心’软件。”Li Xin (a pseudonym), who had a cracking software development experience, told the sauna, Yewang, pandownload is just one of many cracking software.“其实就算封禁了一个pandownload，也会有其他软件代替它的位置，没人能保证软件不会出现破解版，许多开发者都是出于兴趣‘用爱发电’制作类似的破解软件，也有一些Pop-up windows or some private goods will be set up, but as long as there is technology, the behavior of cracking the software will always exist, but most of the cracking software operation steps are relatively cumbersome, so it is difficult to promote, pandownload is only a fewTen thousand people are using it.”In Wang Mengxuan’s view, the cracking software for network disks does not need to bear the storage and cost reduction of network disks. The cost of development and operation of the software itself is relatively relative, and there is no great pressure even for users free of charge.”Such phenomena are still difficult to avoid.”On April 26, Sauna and Yewang searched on Baidu with pandownload as the keyword. The top links are all about the download of the software and whether there are alternatives. This explains the cracked version of the software from the side.Market demand.It should be noted that most cracked versions of the software are free.李鑫告诉记者，不收费，而在软件中设置捐献选项是许多破解软件的习惯性做法，但“在pandownload这一案例中，不排除有其他人在分享该软件时加价‘倒卖’，以此Profit.”Sauna, Yepan download pandownload found that the screenshot of the software interface has” permanent free, can be resold “, and set up WeChat and Alipay accounts that can be donated.李鑫表示，其实开发者自身也清楚，虽然需求存在，但破解版软件的存在本身就违反了法律法规，“pandownload本身就是游戏软件里‘外挂’一样的存在，只不过由于大家对百度网盘限速行为的反感，才有了广泛的‘群众基础’。”The lawyer of Beijing Zhilin Law Firm and the intellectual property center of China University of Political Science and Law specially accused Zhao Ozong of the analysis and weighing that the cloud storage service provided by the network disk operator to users needs to pay a lot of huge costs, and it is difficult to cover all costs by advertising revenue alone.At the same time, users also have different personalized needs, and some users have higher demands for storage space and download speed, so providing charging services to users has become a popular business model.This business model itself has also been protected by law. The practice of destroying technical protection measures through technical means and seriously affecting the normal operation of network disk operators also damages the legitimate rights and interests of users.”According to the provisions of the Criminal Law, the behavior of pandownload is to provide programs and tools specifically for intrusion and illegal control of computer information systems, which are suspected of constituting the crime of illegally invading computer information systems.Gold; if the circumstances are particularly serious, it shall be imprisoned for more than three years and less than seven years, and may be gold.”Zhao Occupation said.Why are users dissatisfied but Baidu still limits the speed?Difficulties in the survival of the network disk industry at high cost: can users earn 100 yuan to make a profit?Why are users strongly dissatisfied with the speed limit, but Baidu SkyDrive still restricts the download speed?From April 20th to 27th, Sauna and Yeenet downloaded 10 network disk products including Baidu network disk, Tencent Weiyun, and Tianyi cloud disk. It was found that except Baidu network disk, most network disk products did not match the download speed.Restrictions, but Baidu network disk user sharing is still the only one.According to the “2018 China Personal Cloud Disk Industry Research Report” released by iResearch, in September 2018, China Mobile’s personal cloud disk product monthly independent coverage ratio data, Baidu SkyDrive replaced 61.The market share of 6% ranks first. Huawei Cloud Services, Tianyi Cloud Disk, and Tencent Weiyun are ranked 234.”This market pattern has not changed significantly so far.”” On April 23, Wang Mengxuan told the sauna, Yewang. “According to our monitoring, the monthly usage of Tencent Weiyun is growing faster, but in the overall pattern it is still the only one in Baidu.com.”Baidu SkyDrive is currently exploring a variety of profit-making methods, including member recharge, cloud printing services, content consumption, capacity packages, etc., to continuously improve its own traffic monetization ability, and Baidu’s own products can be mutually drained with NetdiskMore potential profit opportunities, so its user scale in the network disk industry has always been the leader.Wang Mengxuan said.Sauna and Yenet test found that Baidu Netdisk has the largest capacity free space by citing other netdisk products.Free users of Baidu SkyDrive have 2T of storage space, below which, Tencent Micro Cloud gives users 10G of storage space for free, Tianyi Cloud Disk 30G, Huawei Cloud 5G, Nut Cloud only has 1G upload space, 360 Security Cloud Disk evenThere is no free storage space, only 10G storage space can be tried for 30 days.“目前我国的网民许多是‘白嫖党’，不太可能为网盘付费，而在可以免费选择的诸多网盘中，百度网盘的免费存储空间最大，这也是大家普遍选择百度网盘的one of the reasons.”A network disk user told Sauna and Yewang.Compared with the services provided by the major network disks for unlimited downloads, the price of Baidu’s network disk belongs to the midstream level among the 10 network disk products. It provides 5TB of storage space at a price of 25 yuan per month, and Tencent Weiyun at 19 yuan per monthThe price provides 6TB storage space, Tianyi cloud disk provides 4TB storage space at the price of 19 yuan per month, the most expensive is Huawei Cloud, which provides 2TB storage space at the price of 68 yuan per month.In addition, the nut cloud starts at 16 per month.The price of 58 yuan provides 42G storage space, the storage space is the smallest.Wang Mengxuan said that due to the continuous consumption of basic resources such as storage and bandwidth, the conversion from free to looking for the benign development of the industry, but in the early stage of the industry, personal network disk service providers gave free gifts to users in order to occupy the first mover advantageThe highest T-level permanent storage space.The large storage space for free copyrights has become the user’s thinking inertia. Reversing the user’s free habit and improving the conversion rate still require long-term market education.However, in her view, service providers use speed limiting methods to artificially reduce the actual transmission speed of free users, thereby converting them to the reverse direction. The psychological gap of free users is too large and complains. This move also has a certain degree of reputation for the brand.Caused an impact.But for network disk service providers, the free model cannot support expensive storage and loan costs.According to the data provided by the “PaperClip”, Baidu Yangquan Data Center can store approximately 6.14 million TB of data. Assuming all 8TB × 18 storage servers are used, the hardware cost is 19.6 billion, an average of 319 per TB.5 yuan.If every 6 servers need a 2400W power supply for centralized power supply, then the data center costs 6 per hour.40,000 kWh, according to Yangquan City 0.With a commercial electricity standard of 45 yuan / degree, the photoelectricity fee is burned every year2.5 billion.In addition, the annual data network fee for a data center of this size is about 400 million.On the whole, even if hardware is not taken into account, for every 1TB of data stored in the Yangquan data center, the money spent on electricity and bandwidth costs 106 yuan per year.”If a network disk enterprise really wants to make a profit, each user must pay at least 100 yuan in membership fees. This is unrealistic for most of the” Bai Shi Party “who are used to free, so the cracked version of the software is so marketable.Li Xin said.The default “User Incentive Plan” raises controversy on how to improve the user experience. After the dispute broke out on Baidu’s online storage, another point of “public anger” was that it was replaced with “User Incentive Plan”, which occupied the user’s idle upload limit.Sauna, Yewang opened its Baidu network disk client and found that the words “Join User Incentive Program” appeared in the “Settings” position. Baidu noted that users participating in this program can share their own small amount of idle network bandwidth andComputer storage space contributes to the transmission speed of the network disk.At the same time, users will receive points rewards provided by Baidu SkyDrive. These points can be redeemed for Baidu SkyDrive super members, iQiyi VIP monthly cards, fast download coupons and other prizes, and they said, “No more point rewards after cancellation, please choose carefully.”Picture: Baidu network disk replacement reset opens the user incentive plan (reset cancels replacement).Some netizens believe that Baidu’s network disk is absorbing too many uploads from users to allow other users to download files, which essentially compresses their own servers.To proceed, Baidu SkyDrive released a new version on the PC side on April 21, which canceled all users of the “User Incentive Program” and stated that the program used a peer-to-peer (P2P) transmission technology.Mature and widely adopted, security is guaranteed, and many users apologize.It is understood that P2P transmission technology is actually the BT download that was once very popular in China.Fast broadcast, eMule, etc. have used this technology. Its feature is that the more people who download, the faster the download speed. It belongs to a decentralized download method, but basically can not solve copyright disputes. It represents fast broadcast on behalf of the company.It has long since closed down, and indirectly caused the BT download circle to become more and more hidden.According to corporate data, the number of judicial cases involving Baidu SkyDrive is as high as 4,346, mainly involving copyright disputes.”This technology itself has indeed existed for a long time. The key question is why Baidu SkyDrive can be replaced without expressing it to users, which will cause controversy.”Li Xin said.According to Wang Mengxuan, user education needs time, “The purely online disk business is under great profit pressure. At present, different manufacturers have differentiated in the field of network disk business. Many mobile phone manufacturers provide cloud disk services, which are mainly used forBack up the pictures or files of mobile phones, and the three major operators also have their own cloud disks. They focus on home services, can be tied to home broadband, connect smart cameras, etc., to meet the needs of new scenarios. Baidu has also introduced new chargesModes, such as single / single download charges.”Actually, part of Baidu SkyDrive is hard to shake. This is because most resources on the market now use links to Baidu SkyDrive. The address of the resource you are looking for is Baidu SkyDrive, so you are destined to download Baidu.It can be said that Baidu has sacrificed the cost of storage space in exchange for user traffic, but how to maintain long-term profitability and how to improve the user experience is a difficult problem.”Li Xin said.Sauna and Yewang tried to contact Baidu, but did not receive an official response when they terminated the article.Sauna, Ye Wang, Yidan Editor Li Weijia, proofreading He Yan